mSNOWE - Brand Launch (2014)
fake grass, video, photo, sound, pheromone scents, silicone, agar agar, plants, plastic hands, fabric, digital space.
Sorbus Galleria, Helsinki
Brand You = Who You Are – Tom Peters
To be yourself you must produce yourself. And if you’re not yourself you are someone else.
This exhibition is the first product of mSNOWE, a brand designed to give a consistent and effective experience of Megan Snowe.
The brand is based on an attempt to seek an enhanced real feeling within our ongoing and inevitable self-production process. mSNOWE aims to provide those in the midst of this self-production process an example of initial results after extended focus and development. The work resulted in an installation at Sorbus Galleria including videos, smells, sounds, music, mood boards, and performance. The exhibition extended into the digital realm in the form of an interactive parallel exhibition online.